My Preferred Store: 615 State Road 136 , Baraboo, WI   [change]

Celebrating 90 Years in Business!

This August marks Pierce’s Supermarkets’ 90th Anniversary in business, and we'd like to offer a big "Thank You" to our communities! Check out our Weekly Specials, in-store sampling, our 90 year timeline, and more during our 90th Anniversary celebration!

Pierce's Signature Items

Try all of our Signature items in our Deli, Bakery, and Meat Departments! You're sure to find these delicious products only at Pierce's!     

Looking For Grocery Coupons?

Click here to receive FREE printable coupons and more from our Saving Center.

Choose Healthier Alternatives!

The higher the score, the better the nutrition. Look for scores on the shelf tags throughout our store!
Click HERE for more information.

Play the Nutrition by Numbers Game

Test your knowledge of how certain foods score in the NuVal system. Drag and drop the foods into order from the highest (top) to the lowest (bottom).
Click HERE and find out how your nutritional know-how stacks up.

Party Favorites

To view the full Party Planner from our Deli and Bakery Click here.

Family Meals


We have everything you need to prepare a spectacular family meal.